This is not a form or a survey. It is a short conversation that ends with a research brief you have built yourself — cities chosen, fieldwork sized, questions confirmed. Takes about five minutes.
Track A answers questions that only national data can answer — structural truths about the market, the competition, and the category. Track B answers questions that only lived experience can answer — what a woman says in a store, what a shelf tells you, what a conversation reveals. They run in parallel and converge in the triangulation phase into a single coherent finding.
Select every city where you want ground-level intelligence — in-store observations, consumer conversations and surveys. Each city adds ₹50,000 to cover travel, local coordination and fieldwork infrastructure. Fieldwork runs one city per week.
Set the number of survey respondents, store visits and in-person interviews for each city. You can vary depth by city — go deeper in your priority launch markets.
These are not reports — they are working tools derived from everything the research produces. Select any that would be useful for your product development, fundraising or go-to-market work.